Lacoste LED screens at MEGA Park

For the Lacoste store at MEGA Park in Almaty, KazLedPro built a pair of screens: a large one on the shopfront to work on the gallery flow, and a smaller one inside to mark the footwear zone.

Main screen — 12 m² in the shopfront

• Pixel pitch — P2.5
• Area — about 12 m²
• Location — the shopfront plane of the store
• Installation — into a specially prepared niche, flush with the wall

The screen sits in a high-traffic zone, so the brand’s film is visible while people are still moving along the gallery — long before they draw level with the window. The photos show the large panel carrying a brand campaign across the whole shopfront plane next to the sign.

Flush mounting removes the main visual drawback of a large screen in an interior: no protruding housing, no shadow around the outline, no frame. The panel reads as part of the wall.

Screen in the footwear zone

Inside the store is a second screen of about 4.5 m² with pitch P2.6. Its job is local: to mark the footwear display and show content tied to that product group.

Why two screens with different pitches

Pitch follows viewing distance. The shopfront screen is viewed from 3 to 10 metres out in the gallery, the interior one from a metre and a half at the shelving. The difference between P2.5 and P2.6 is small, but the principle is the same: the closer the viewer, the denser the panel must be. Using one pitch for everything means either overpaying on the far screen or accepting visible dots on the near one.

What the store got

• 12 m² of advertising surface on the shopfront — working on the whole gallery flow;
• a separate screen for the footwear zone inside;
• flush installation with nothing protruding;
• installation, commissioning and service by KazLedPro in Almaty.

Planning a screen for a shopfront in a shopping centre? Send the dimensions and photos — we will match the pitch to your viewing distance and price the project with installation.