adidas LED screens at MEGA Park

The adidas store at MEGA Park in Almaty received four LED solutions from KazLedPro — one for each functional zone. The brief was not “hang a screen” but cover the whole customer route: entrance, footwear zones, till.

Entrance area: a ticker and a transparent screen

An LED ticker in the entrance area is the first moving element a visitor sees. Next to it is a Transparent LED screen of about 4 m². The transparent structure does not block the space: the shopfront and the floor show through the panel while brand content runs over them. In a compact entrance that is decisive — a solid screen of the same area would make the entrance feel tighter.

Two screens in the footwear zones

Two footwear zones carry screens of 128 × 256 cm with pixel pitch P2.5. They are built directly into the areas holding the footwear display: the vertical format follows the proportions of the shelving, and the image stays detailed at arm’s length — exactly the distance from which a customer studies a pair on the shelf.

A flexible ticker above the till

Above the till area runs a ticker on a flexible LED module. The flexibility is not decoration: the till in this store has its own geometry, and a rigid ticker would either fail to sit tight against it or break into segments with visible joints. The flexible module follows the line of the till area and keeps the interior whole.

Why four different screen types in one store

Each zone is viewed from a different distance and solves a different task. A shopfront needs transparency so it does not close off the floor; a footwear zone needs a dense P2.5 pitch for close viewing; a till needs a narrow line that fits above the counter; an entrance needs movement in peripheral vision. One universal screen does not answer all four, so each got its own solution.

What the store got

• four independent surfaces for different content;
• a transparent screen in the entrance area with no loss of visibility;
• a flexible ticker following the geometry of the till;
• design, fabrication, installation and service by KazLedPro in Almaty.

Planning screens for a store? Send photos of the space and the dimensions of the intended locations — we will match panel type and pitch to each zone.