adidas LED screens at Aport Altyn Orda

In the adidas store at Aport Altyn Orda mall in Almaty, KazLedPro placed LED screens at every key point of the floor: the entrance, the sales space, the product zones and the till. The logic is simple — the customer sees brand content at every step of the route, and the store drives every surface from one place.

Entrance area

An LED ticker at the entrance greets visitors with moving content and works as a sign that can be rewritten at any moment. To the left of the entrance is a large screen with pixel pitch P2.5 and an area of about 9 m². It is the first thing in view on entering the store, so it carries the season’s key campaigns and promotions.

Screen in the sales space

A second large screen — about 12 m² — is installed between the shop fixtures. Both main screens are built on 64 × 64 cm LED cabinets: the cabinet sets exact geometry, the panel comes out even with no steps across the surface, and servicing means removing only the module you need.

Three tickers across the product zones

Three small tickers of 128 × 16 cm mark the zones of the store — kids, women’s and men’s. All three are suspended on cables, and a separate steel structure was fabricated for each. Wayfinding on the floor is no longer printed: the name of a zone changes together with the styling or a promotion, with no new signage to order.

Ticker above the till

One more suspended ticker sits above the till area — again on cables and on its own structure. The queue at the till is minutes of attention, and they are filled with brand content rather than a view of the ceiling.

What the store got

• a large screen at the entrance and a second deep in the floor — content visible from outside and inside;
• digital wayfinding across product zones instead of printed signage;
• a P2.5 pitch — the image stays sharp when viewed from two or three metres;
• steel fabrication, installation and service by KazLedPro.

Need a screen or a ticker for a store in a shopping centre? Send photos of the space and the dimensions — we will match the pitch and price the project with installation.