An LED screen at Samal Mall

At Samal Mall in Almaty, KazLedPro installed an LED screen of P3, about 7 m². What deserves attention here is not the size but the position.

Position: the wall by the escalator

The screen is mounted on the wall in the escalator zone — where people are always moving. That position gives double coverage:

• visitors on the escalator ride towards the screen for around half a minute and look straight at it — the longest contact with an advertising surface that a mall offers;
• people walking past see the panel from the gallery and from below.

Someone on an escalator cannot turn away, speed up or step aside. They stand, they look ahead — and the screen is in their field of view. A twenty- or thirty-second clip plays through in full, which almost never happens with surfaces in walk-through areas.

Why P3

Viewing distance here starts at several metres — from the middle of the escalator run — and ends a couple of metres away at the top. A 3 mm pitch gives comfortable viewing from three metres and stays acceptable up close. A finer pitch would add nothing visible at this distance while raising the price per square metre noticeably.

What the mall got

• an advertising surface in the spot with the longest viewer contact;
• coverage of two flows — on the escalator and in the gallery;
• tenant clips changed without printing or installation work;
• supply, installation and service by KazLedPro in Almaty.

Planning an advertising surface in a shopping centre? Send photos of the location and the dimensions — we will match the pitch to the viewing distance and price the project with installation.