Almaty Dostyk Plaza Sulpak (Vivo)

The Sulpak store at Dostyk Plaza mall in Almaty is one of the busiest electronics retail points in the city. In September 2023 KazLedPro supplied and installed LED screens for the Vivo brand zone here: the smartphone manufacturer needed a display visible from across the sales floor that shows brand videos at the quality electronics buyers expect.

What we did

We installed LED screens with a total area of 14 m² and a P2.5 pixel pitch. This pitch gives a dense image in which individual dots are indistinguishable from two or three metres — exactly the distance at which a customer looks at the screen by the phone counter. The canvas is assembled without seams, so brand videos run as a single image rather than a set of framed panels. Content is changed from a computer in a minute: a new model, a promotion, a holiday campaign — with no printing and no re-pasting of posters.

Why this screen

The sales floor has bright, even lighting, and ordinary TV panels or lightboxes get lost against it. An LED screen holds its contrast with the lights on and stays visible from the far end of the hall, while a P2.5 pitch remains comfortable for anyone standing right in front of it. For an electronics store this matters twice over: the screen itself becomes a demonstration of picture quality, not just an advertising surface.

What the client got

• a prominent brand zone visible from every corner of the sales floor;
• one seamless 14 m² canvas for video advertising and new product presentations;
• fast content changes for every campaign with no printing costs;
• installation, commissioning and warranty service from KazLedPro in Almaty.

Planning a screen for a store, a brand zone or a shop window in a mall? Send us the dimensions of the location and photos of the hall — we will select the pixel pitch and cost out the project.