V PERFUMES in Abu Dhabi, AL WAHDA Mall

The V PERFUMES boutique at Al Wahda Mall in Abu Dhabi is a perfume store where the window display and interior work on the brand image as much as the products do. In July 2023 KazLedPro supplied and installed LED screens for this boutique in the UAE. The task was to make the screens part of the interior: to show brand image films, new arrivals and promotions in a way that catches the eye from the mall gallery.

What we did

We installed LED screens in the boutique and set up the content management system. Each screen’s canvas is assembled without seams, so a perfume house’s film runs as one image — with no frames, as there would be on televisions. Content is changed from a computer: a new collection, a seasonal campaign, a holiday offer — with no posters to print and re-hang, which is particularly convenient for a boutique that changes its display often.

Why LED

A shopping mall is an environment with bright, even lighting in which ordinary panels and lightboxes get lost. An LED screen holds its contrast under any light and is visible from the gallery at a distance, while up close, at the shelf, it delivers picture quality worthy of image advertising. The screen becomes part of the finish: it occupies exactly the area and shape set by the interior designer, rather than the standard diagonal of a television.

What the client got

• a display visible from the mall gallery;
• a single continuous picture for brand image films;
• a change of advertising for every campaign in a minute;
• turnkey supply and installation by KazLedPro at the site in the UAE.

Planning a screen for a boutique, showroom or store in a shopping mall? Send us the dimensions of the space and photos — we will select the pixel pitch and quote the project.