LED screen for Lacoste Mega Almaty

Lacoste at the Mega Almaty shopping centre is a boutique of a global brand which, like any international chain, has its own visual standard: brand films, colours and a rhythm of advertising campaigns. KazLedPro installed an LED screen in the store that allows this content to be shown the way the brand intended it — large, bright and without frames. The video above is the client’s testimonial.

What we did

We supplied and installed an LED screen in the Lacoste store. The canvas is assembled from modules into a single surface, so brand films play as one image, with no seams or black frames between panels. The brightness of the screen is matched to the lighting of a shopping centre: it stays saturated and high in contrast under strong general light and window illumination. Content is updated from a computer — a new collection or seasonal campaign appears on the screen on launch day, with no posters to print and mount.

Why an LED screen suited this boutique

Colour accuracy matters for a premium brand: the Lacoste green has to look the same on the screen as it does on the packaging and the sign. An LED screen delivers deep colour and even brightness across the whole canvas, which is hard to achieve from a mosaic of televisions with their frames and variation in tone. The second argument is shape: an LED canvas is built to the size and proportions of a specific store wall rather than the other way round, so the screen looks like part of the interior rather than a mounted television.

What the store got

• brand visuals in the colour and scale the designers intended;
• advertising for new collections that draws customers in from the shopping centre gallery;
• content updates without printing and mounting posters;
• installation, setup and service by KazLedPro in Almaty.

Choosing a screen for a boutique, brand store or shop window in a shopping centre? Send us photos of the wall and its dimensions — we will select the pixel pitch for the customer’s viewing distance and calculate the cost.