Screens for the Adidas store chain

In March 2025 KazLedPro installed LED screens for the Adidas store chain in Almaty. Retail poses a different task from an assembly hall: here the screen is part of the shop window and the sales floor, it has to catch the customer’s eye in the first second and present the brand the way Adidas does in its own videos. The video above is the client’s review.

What we did

We supplied and installed LED screens in the chain’s stores. Unlike television panels, an LED canvas is assembled into a single image with no frames and no seams — in the size and shape needed for the specific spot on the floor. The picture stays bright under the full lighting of the sales floor and the window illumination, which matters in a store where the lights are never dimmed. Content changes in a minute: a new collection video in the morning, a promotion during the day, a brand image film in the evening.

Why a screen rather than posters

Printed advertising in a sports brand store goes out of date within a week: collections change, promotions end. A screen removes that problem without reprinting costs — a new video is uploaded from a computer and can be distributed to every store in the chain. A moving image stops a customer better than any static poster, and Adidas brand videos on a large canvas look the way they were meant to.

What the client got

• a bright and dynamic presentation of the brand right on the sales floor;
• advertising for new arrivals and promotions that can be updated at any moment;
• a consistent visual style across all the stores in the chain;
• installation, commissioning and service from KazLedPro in Almaty.

Planning screens for a store or a chain of retail outlets? Send us photos of the sales floor and the dimensions of the space for the screen — we will select the format and calculate the cost including installation.